Tactical use of the media can be equated to power behind your skill or special ability. It is in the power of the media to help market your brand. You just need to look at Hollywood, European football, Bollywood, Nollywood, Global fashion & modeling, showbiz and even humanitarian efforts, to appreciate that the making and destroying of stars, initiatives and legends is to a greater extent influenced by the role played by the media.
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The key questions and challenges that we must all continue to pose and remind this key sector (the media) should be, 'Do you realize the power you have, to build and to destroy; to promote success or failure; to bring life or death to a cause or talent; to give a platform or take it away?
If the African stars do not rise, are not known, remain obscure, their stories are not told - who and where is the African story teller? Your challenge if you are in the media is to continually ask if you are doing enough, using the appropriate strategies and at the right platforms. Let's create and promote international and global stars with the talent and skills in our people, no one will do it for us.
Work is simply, 'force x distance' or the product of a force applied to an object and the displacement of the object in the direction of the applied force... holding an object in the air does not involve any work, no matter how painful your hand will be after a few minutes... reflect on your daily activities and the results from them. Are you really working or just increasing your potential without progress or desired results? Your work must produce some movement, progress and change, by effectively using all your energies whether intellectual or physical.
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There is need to focus on selling an emotional experience instead of a mere product or service - the impression you make on others must be lasting and permanent. These experiences have to be positive and worth remembering. This will increase the chances of repeat business and referrals, guaranteeing customer loyalty. And that is what sustains businesses, brands and careers for generations! The principle remains the same for comedians, actors, footballers, musicians, sales executives or any other area of specialty.
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One of the greatest tools you cannot do without is the media. These various means for mass communication and those involved in them must be your partners and not your enemies; you must not be afraid of them but befriend and love them. If you are going to be significant and relevant then you are going to need someone to help broadcast your voice and channel your substance to the world.
Your life is connected to other key support structures that you must never neglect, including family, fans, supporters, affiliations, professional associations, religious membership and others. Your membership to such groupings must add value to others whilst you equally get the benefit they are supposed to provide their members.
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Serious businesses and lenders will tell you that managing your cash flow is one of the most important aspects in the health of any business. Managing you time flow is key to a healthy and successful life, because, Time is equal to Life. The quality of time expenditure is in direct proportion to the quality of life enjoyed.
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Concentrate on your strengths and talents to change your situation, and avoid those pity-parties. Absorbing the blows and present pain is a quality of greatness. Measure yourself against the goals and standards you have set for yourself, rather than comparing yourself to others and feeling discouraged or useless.
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Some people choose to lead, others to follow. Success is not primarily a matter of circumstances or native talent or even intelligence - it is a choice. Your beliefs, passion, values, enthusiasm, relationships, interpersonal skills and how they are blended, will move you further ahead towards success.
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So why don't we take the step of setting goals for ourselves? One reason that stands out is that we aren't willing to accept full responsibility for our lives. If we don't set goals, then we don't have to reach them. Another excuse is that goal setting has never been part of our lives or culture. As a result, we may end up mixing with people who have no clear idea where they are headed, becoming a person who 'follows the followers.
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Stop judging yourself on the basis of your appearance or condition of present circumstances. You may have an old car, in debt, job stress, and a troubled relationship, but they are not a true reflection of you as long as you are working on the vision of what you will be years from now.
To succeed and create change, you must be willing to take the risk, with an understanding of a number of key elements. Please begin to understand that an entrepreneurial spirit is not only essential in business enterprise. We all have a business to run in our different areas of specialty. Your life is your business and your family is your business - you have multiple businesses.
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Your age reflects or measures the rate at which you have been spending life. Every one born into this world is given life and that life is measured in units of time. Spending time means spending life, wasting time means wasting life. Getting value out of time means, getting value out of life. Time does not stop moving because we stopped working with purpose, meaning life does not stop or take a break even when you plan to go on vacation. You never stop spending time, even when you don't have a penny in your pocket.
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The question is, do you have deliberate plans for your life? Do you have intentions with you time? God planned that there should be a time for everything and for every season, meaning you can plan for everything and every season in your life! You may ask, 'Is that possible?' I say, 'It's up to you!
You make the plans - otherwise you will die thinking it is not possible to plan to have time for work, for exercise, for sleep, for relaxation, for recreation, for eating, for entertainment, for love, for family, for spirituality, for friends, for personal reflection, for personal development, for business, for charity all in one life!
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The question is what kind of stuff do you immerse your mind in? What kind of food does your brain feed on? What kind of exercise does it get and for what purpose? What do you spend time listening to? What thoughts do you entertain? All these are the processes that form the conveyor belt into your subconscious mind.
Your new challenge is to redesign your time allocations. Your strategic focus determines where your time resources will be mainly invested. Prioritise acting out your own script, make your own movie instead of spending too much time watching others at work through the TV. It is surprising the number of unsuccessful people who spend all their time resources on the social media platforms following the lives of the successful. Make the news, be the leader and let others follow you. Align you priorities and balance your activities.
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Shereketa' is a Shona word ordinarily meaning to fidget, to be restless, and to show discomfort. Whilst this word has largely been used negatively, the Shereketa principle channels it into a different dimension to be used positively for success. Shereketa re-defined refers to deliberate movements, actions and adjustments inspired by the calling to excellence & success, driven by a conviction against and a growing discomfort with mediocrity. The movements and actions take place in two realms - the inner spirit/convictions of your heart and the outer execution platforms of your physical and material world (Shereketa within and Shereketa without).
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Deliberately and purposefully schedule meetings with yourself. These are the most important meetings in the life of one who intends to make their success deliberate. During these meeting you do much of the quality and honest communication with yourself. This is besides the conversations you are always carrying on with yourself in your own head or audibly. That doesn't mean you are crazy, we all do it and we just need to improve the quality and positivity of those conversations.
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Some people are known, they have the platform and presence, but still remain irrelevant. They know you and what you do, but they don't need you or your offering. I see too many people with a platform but without substance, again this is not sustainable. Lack of substance can only relegate your talent or skill towards the league of the mediocre, if at all you become much by superficial branding then you will become the best of the worst. You don't have what it takes but you depend on your ability to sell substandard offerings to the market. It will not last for long, but quickly become irrelevant.
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Understand that every 'voice' has the spirit to influence. Watch your tone, accent, volume and speed. Be careful that you don't sound angry or argumentative whenever driving an important point. Equally important, is not sounding serious or sounding playful when the message being conveyed needs to be taken seriously.
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The obvious signs of a brand gone wrong are the levels of negative headlines it consistently attracts. People talking about you for all the negative and wrong reasons. You begin to shoot yourself in the foot and you have become your own enemy. The gospel about you should be good enough to create relevance and significance - or rather to confirm that.
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You must learn to accept that humans make mistakes, but when the same issue is repeated over and over without corrective strategies to plug the holes, then you must expect negative impact on your definition of success. It is normal to make a mistake, but learn, face the consequences, get back up and march on. If you want to be different or stand out as a brand, then your actions, habits, behaviours and decisions must reflect that 'you care about what people think or say about you.
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If you are going to grow in personal effectiveness, you must become an excellent communicator. Achieving your goals and fulfilling your mission calls for communication excellence verbally, vocally and non-verbally. As you grow in this regard, you make forward strides towards significance - the capacity to make contributions that count and matter.
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Why do people seek one and not the other? It is the majorities that are led and they normally follow those who can help them meet their ever-present and growing needs. Question is, do you possess the kind of solutions they want? Are you well positioned to reach them or to be reachable by those who can benefit from your solution to their challenges?
So many voices are out there, both excellent and mediocre, do you have a credible solution for the needs of your target market or audience? ... prove the authenticity of your substance. Do you have what it takes to make a difference? Whilst some come as talents, their development to excellence and maturity will not come without passion, resolve, productive work ethic and opportunity.
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Who are you' is a question of both substance and position. In other words, what is the authority of your voice, service, product or performance in relation to the needs of those you intend to serve? Secondly, have you defined and demystified yourself enough to be accepted as the solution of choice?
Have you positioned yourself to be reachable and accessible by those you seek to serve and make an impact on? Do they know where and how to find you, either physically or in the cyber realm? If they cannot reach you for whatever reason, then you have not done your homework, because you are supposed to have a strategy to reach them before they can even look for you! Otherwise someone else will meet them along the way as they look for you.
Sometimes you may feel like your life is submerged in life's relentless challenges, but you can develop the kind of internal substance in you that displaces every negativity, fear and self-doubt. Even if the challenges were bigger and heavy on your soul and life, the new attitude and belief within will displace every challenge before you - then the law of buoyancy will begin to force your challenges to be ejected out of your pathway to success.
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Make a deliberate effort to feed your conscious and subconscious mind to achieve a well programmed mind frame, ready to succeed. Read the right material, watch the right material and listen to the right material. Practice and expose yourself to the right material so that you can form positive attitudes, positive feelings and positive habits. For each person, the right material is defined from their unique vision, mission, beliefs and values.
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You feed the requisite substance through personal development efforts and position yourself strategically to allow the forces around you to create the path for your relevance and significance. You are not lifted by air, but by the substance inside you hitting the springboard of opportunity.
Making success deliberate means that you must make success a habit; and habits are a product of the subconscious mind. We call them habits because we can actually do them without being conscious of what we are doing. Things we end up doing without sitting down to think because we have done them so many times, thought about them so many times they are now imprinted onto our subconscious mind. If we could think about success so much, practice it so much more, then we imprint thoughts and seeds of success onto our subconscious that it becomes a habit.
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After you acquire knowledge and skill, aim to be a practitioner. Time for practice on the job or in life will still test your authenticity. Knowledge is one of the greatest sources of confidence, and you will need that confidence to do your work and demonstrate you know what you have been trained for.
You are only as authentic as the substance you have inside you. Having others take your examinations or doing your assignments and projects is to reduce the level of authenticity of your qualification as well as your personal brand. Master your chosen area of study to the highest level and demonstrate that you have full knowledge as a specialist. Let the depth of your knowledge make you sought after and respected. Define yourself and be authentic.
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Your life as an effective person must always have productivity surrounding all your efforts, there must be a sustained forward and upward trajectory in every area of your life. This is where the Shona Shereketa meets the Japanese Kaizen - you are moving and shaking past mediocrity on the basis of small but continuous improvements that will ultimately result in positive quality changes to your life.
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Learn from mistakes and set-backs (yours and other people's), pick yourself up, make necessary changes and try again. I once came across a saying that went something like, 'The wise learn from the mistakes made by fools!' So at some point we all have been fools, I suppose, since we all make mistakes.
Always remember that every word you say contains power and you must ask yourself a few questions about your words; Are these words true and kind? Are these words relevant and necessary? Are these words effective for intentions? Reflect on what your words carry, they are a life-changing container!
Seek to develop your skill and talent to a level of relevance. Create a platform to shine and make sure you are bringing a difference to the areas that require your expertise. A pastor who does not teach or pray for people, a football player always playing pool, a body builder who doesn't eat but sleeps all day, a student who studies only towards examinations, a politician without a cause and a business without a customer service culture all have one thing in common - sooner or later they will all become irrelevant. Never miss the chance to practice the call of your mission, even if you are not getting paid for it.
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Be stimulated to become significant. This might be your back-slap moment. New-born babies born with weak signs of life are given a slap on the back to 'stimulate' them. It is a knock to wake them up to the reality that they must now take charge. In this world, they have to do their own breathing and their own eating otherwise they will not survive. It's the same in your adulthood and your quest for success, you must take charge because no one will wake up every day to do things for you and make a success out of a life of excuses and laziness.
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If you want to excel in any endeavour you must pay attention to detail, know exactly what you want, have the detail on how you want it done and how you will get it done. You must realize the importance of definitions and love defining things in your life and about your life - Define your mission, define your problem, define your future, define your path and the finer details of your vision. Use your sense of imagination and creativity.
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Your attitude should not settle for the average when you have what it takes to become the best. You excel by choice and you must be focused like a laser beam. Even the sun, powerful as it is, will not be able to burn a hole into a piece of paper until a magnifying glass is used to channel the power of its rays onto one spot. Focus your intellect and your knowledge to get excellent results.
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Do not lose focus because of small wins or temporary set-backs. You can only score if you keep your eyes on the ball and be certain of where you want to place it even if you are not in physical sight of the goal. Visualise the dream but never take your eyes off the dynamic plan of action.
You must be willing to be disciplined as well as make personal sacrifices. It takes discipline to go through rigorous training and study programs. You need a coach or coaches and sometimes mates to help you stick to your planned program in execution of your responsibilities. To be excellent and effective, the non-essentials must give up time and space in your life - some sacrifices have to be made. Work hard and work smart.
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Take your mission and yourself very seriously. Stick to your schedule and keep time. Cut expenditure of time and money from non-core activities and redirect to those that give more value to the pursuit of your purpose. Never embark on your work or a project without a plan, even if it's just a mental plan. Use the old carpenter's rule - 'Measure twice and cut once.' Do not leave room for substandard results.
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Even if you are counted amongst the best, you will slip into mediocrity by remaining comfortable being the worst of the best. You might be relevant, but because your level of effectiveness is in the bottom tier and your impact minimal - you will soon become obscure as your relevance begins to wear off.
Shift from mediocrity to excellence. Mediocrity and Excellence are like jealous suitors fighting for a partner and competing to please him/her, to the extent they do all they can to reproduce in sets of twins. Mediocrity gives birth to Irrelevance and Obscurity, whilst Excellence breeds Relevance and Significance. These sets of twins cannot inhabit the same life, only one compatible pair can co-exist.
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Review and question what you already know or have. In most ball sports and games, you confirm whether you have scored by checking whether the ball has gone into the goal or hit its target. So evaluation of results means that you must look at your goal to see if the ball has hit its target. Look at your educational aspirations or dreams and say 'am I on track to meet my 2020 PhD target?
The results you are churning out are a direct or indirect reflection of what you allowed into your life. Unlearning what you already know and practice is no easy task, but sometimes it's necessary for the programming or re-programming that must take place for success to be made deliberate.
Study to acquire knowledge - not just to get a certificate or promotion. Acquisition of knowledge is key to the programming or reprogramming of your mind and expanding your frame of reference. Choose the areas of study in line with your vision and mission as well as your strengths and interests. Make sure you seek opportunities to practice and implement the new information and knowledge you gain from your study.
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Bathing is not negotiable! So is brushing your teeth and washing your underwear, so that you always have a fresh inviting scent around you. People should want to be around you, not avoid you because of unfriendly odours coming out of your mouth, shoes or armpits. Do the best with what you have; even the old can be made clean and hygienic to improve your image.
He is a trouble causer who acts without intent. In other words, living on purpose means you must act with known intent. Develop an objective sense that asks the why questions as you pull out action thoughts. Why do I want to do this? Why do I want to do it now? Why do I want to stop this? Why do I want to enter into this agreement? Why do I want to change? You will discover that when you have a known intent, you have enough motivation to sustain the success of your decision.
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