Tactical use of the media can be equated to power behind your skill or special ability. It is in the power of the media to help market your brand. You just need to look at Hollywood, European football, Bollywood, Nollywood, Global fashion & modeling, showbiz and even humanitarian efforts, to appreciate that the making and destroying of stars, initiatives and legends is to a greater extent influenced by the role played by the media.
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The key questions and challenges that we must all continue to pose and remind this key sector (the media) should be, 'Do you realize the power you have, to build and to destroy; to promote success or failure; to bring life or death to a cause or talent; to give a platform or take it away?
If the African stars do not rise, are not known, remain obscure, their stories are not told - who and where is the African story teller? Your challenge if you are in the media is to continually ask if you are doing enough, using the appropriate strategies and at the right platforms. Let's create and promote international and global stars with the talent and skills in our people, no one will do it for us.
Work is simply, 'force x distance' or the product of a force applied to an object and the displacement of the object in the direction of the applied force... holding an object in the air does not involve any work, no matter how painful your hand will be after a few minutes... reflect on your daily activities and the results from them. Are you really working or just increasing your potential without progress or desired results? Your work must produce some movement, progress and change, by effectively using all your energies whether intellectual or physical.
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There is need to focus on selling an emotional experience instead of a mere product or service - the impression you make on others must be lasting and permanent. These experiences have to be positive and worth remembering. This will increase the chances of repeat business and referrals, guaranteeing customer loyalty. And that is what sustains businesses, brands and careers for generations! The principle remains the same for comedians, actors, footballers, musicians, sales executives or any other area of specialty.
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One of the greatest tools you cannot do without is the media. These various means for mass communication and those involved in them must be your partners and not your enemies; you must not be afraid of them but befriend and love them. If you are going to be significant and relevant then you are going to need someone to help broadcast your voice and channel your substance to the world.
Your life is connected to other key support structures that you must never neglect, including family, fans, supporters, affiliations, professional associations, religious membership and others. Your membership to such groupings must add value to others whilst you equally get the benefit they are supposed to provide their members.
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Serious businesses and lenders will tell you that managing your cash flow is one of the most important aspects in the health of any business. Managing you time flow is key to a healthy and successful life, because, Time is equal to Life. The quality of time expenditure is in direct proportion to the quality of life enjoyed.
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Concentrate on your strengths and talents to change your situation, and avoid those pity-parties. Absorbing the blows and present pain is a quality of greatness. Measure yourself against the goals and standards you have set for yourself, rather than comparing yourself to others and feeling discouraged or useless.
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Some people choose to lead, others to follow. Success is not primarily a matter of circumstances or native talent or even intelligence - it is a choice. Your beliefs, passion, values, enthusiasm, relationships, interpersonal skills and how they are blended, will move you further ahead towards success.
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So why don't we take the step of setting goals for ourselves? One reason that stands out is that we aren't willing to accept full responsibility for our lives. If we don't set goals, then we don't have to reach them. Another excuse is that goal setting has never been part of our lives or culture. As a result, we may end up mixing with people who have no clear idea where they are headed, becoming a person who 'follows the followers.
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Stop judging yourself on the basis of your appearance or condition of present circumstances. You may have an old car, in debt, job stress, and a troubled relationship, but they are not a true reflection of you as long as you are working on the vision of what you will be years from now.
To succeed and create change, you must be willing to take the risk, with an understanding of a number of key elements. Please begin to understand that an entrepreneurial spirit is not only essential in business enterprise. We all have a business to run in our different areas of specialty. Your life is your business and your family is your business - you have multiple businesses.
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Your age reflects or measures the rate at which you have been spending life. Every one born into this world is given life and that life is measured in units of time. Spending time means spending life, wasting time means wasting life. Getting value out of time means, getting value out of life. Time does not stop moving because we stopped working with purpose, meaning life does not stop or take a break even when you plan to go on vacation. You never stop spending time, even when you don't have a penny in your pocket.
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The question is, do you have deliberate plans for your life? Do you have intentions with you time? God planned that there should be a time for everything and for every season, meaning you can plan for everything and every season in your life! You may ask, 'Is that possible?' I say, 'It's up to you!
You make the plans - otherwise you will die thinking it is not possible to plan to have time for work, for exercise, for sleep, for relaxation, for recreation, for eating, for entertainment, for love, for family, for spirituality, for friends, for personal reflection, for personal development, for business, for charity all in one life!
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The question is what kind of stuff do you immerse your mind in? What kind of food does your brain feed on? What kind of exercise does it get and for what purpose? What do you spend time listening to? What thoughts do you entertain? All these are the processes that form the conveyor belt into your subconscious mind.
Your new challenge is to redesign your time allocations. Your strategic focus determines where your time resources will be mainly invested. Prioritise acting out your own script, make your own movie instead of spending too much time watching others at work through the TV. It is surprising the number of unsuccessful people who spend all their time resources on the social media platforms following the lives of the successful. Make the news, be the leader and let others follow you. Align you priorities and balance your activities.
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Shereketa' is a Shona word ordinarily meaning to fidget, to be restless, and to show discomfort. Whilst this word has largely been used negatively, the Shereketa principle channels it into a different dimension to be used positively for success. Shereketa re-defined refers to deliberate movements, actions and adjustments inspired by the calling to excellence & success, driven by a conviction against and a growing discomfort with mediocrity. The movements and actions take place in two realms - the inner spirit/convictions of your heart and the outer execution platforms of your physical and material world (Shereketa within and Shereketa without).
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Deliberately and purposefully schedule meetings with yourself. These are the most important meetings in the life of one who intends to make their success deliberate. During these meeting you do much of the quality and honest communication with yourself. This is besides the conversations you are always carrying on with yourself in your own head or audibly. That doesn't mean you are crazy, we all do it and we just need to improve the quality and positivity of those conversations.
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Some people are known, they have the platform and presence, but still remain irrelevant. They know you and what you do, but they don't need you or your offering. I see too many people with a platform but without substance, again this is not sustainable. Lack of substance can only relegate your talent or skill towards the league of the mediocre, if at all you become much by superficial branding then you will become the best of the worst. You don't have what it takes but you depend on your ability to sell substandard offerings to the market. It will not last for long, but quickly become irrelevant.
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Understand that every 'voice' has the spirit to influence. Watch your tone, accent, volume and speed. Be careful that you don't sound angry or argumentative whenever driving an important point. Equally important, is not sounding serious or sounding playful when the message being conveyed needs to be taken seriously.
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The obvious signs of a brand gone wrong are the levels of negative headlines it consistently attracts. People talking about you for all the negative and wrong reasons. You begin to shoot yourself in the foot and you have become your own enemy. The gospel about you should be good enough to create relevance and significance - or rather to confirm that.
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You must learn to accept that humans make mistakes, but when the same issue is repeated over and over without corrective strategies to plug the holes, then you must expect negative impact on your definition of success. It is normal to make a mistake, but learn, face the consequences, get back up and march on. If you want to be different or stand out as a brand, then your actions, habits, behaviours and decisions must reflect that 'you care about what people think or say about you.
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If you are going to grow in personal effectiveness, you must become an excellent communicator. Achieving your goals and fulfilling your mission calls for communication excellence verbally, vocally and non-verbally. As you grow in this regard, you make forward strides towards significance - the capacity to make contributions that count and matter.
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