David Ogilvy Quotes

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Our business is infested with idiots who try to impress by using pretentious jargon. -David Ogilvy
our-business-is-infested-with-idiots-who-try-to-impress-by-using-pretentious-jargon
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. -David Ogilvy
in-the-modern-world-of-business-it-is-useless-to-be-a-creative-original-thinker-unless-you-can-also-sell-what-you-create
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. -David Ogilvy
the-secret-of-long-life-is-double-careers-one-to-about-age-sixty-then-another-for-the-next-thirty-years
I do not regard advertising as entertainment or an art form, but as a medium of information. -David Ogilvy
i-do-not-regard-advertising-as-entertainment-or-an-art-form-but-as-a-medium-of-information
The best ideas come as jokes. Make your thinking as funny as possible. -David Ogilvy
the-best-ideas-come-as-jokes-make-your-thinking-as-funny-as-possible
You make the best products you can, and you grow as fast as you deserve to. -David Ogilvy
you-make-the-best-products-you-can-and-you-grow-as-fast-as-you-deserve-to
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. -David Ogilvy
does-advertising-corrupt-editors-yes-it-does-but-fewer-editors-than-you-may-suppose-the-vast-majority-of-editors-are-incorruptible
What you say in advertising is more important than how you say it. -David Ogilvy
what-you-say-in-advertising-is-more-important-than-how-you-say-it
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. -David Ogilvy
political-advertising-ought-to-be-stopped-its-the-only-really-dishonest-kind-of-advertising-thats-left-its-totally-dishonest
What really decides consumers to buy or not to buy is the content of your advertising, not its form. -David Ogilvy
what-really-decides-consumers-to-buy-or-not-to-buy-is-the-content-of-your-advertising-not-its-form
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. -David Ogilvy
advertising-people-who-ignore-research-are-as-dangerous-as-generals-who-ignore-decodes-of-enemy-signals
A good advertisement is one which sells the product without drawing attention to itself. -David Ogilvy
a-good-advertisement-is-one-which-sells-the-product-without-drawing-attention-to-itself
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. -David Ogilvy
every-advertisement-should-be-thought-of-as-a-contribution-to-the-complex-symbol-which-is-the-brand-image
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. -David Ogilvy
like-a-midwife-i-make-my-living-bringing-new-babies-into-the-world-except-that-mine-are-new-advertising-campaigns
Never stop testing, and your advertising will never stop improving. -David Ogilvy
never-stop-testing-and-your-advertising-will-never-stop-improving
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy. -David Ogilvy
the-headline-is-most-important-element-in-most-advertisements-it-is-telegram-which-decides-reader-whether-to-read-copy-david-ogilvy
Consumers don't think how they feel. They don't say what they think and they don't do what they say. -David Ogilvy
consumers-dont-think-how-they-feel-they-dont-say-what-they-think-they-dont-do-what-they-say-david-ogilvy
Play to win, but enjoy the fun. -David Ogilvy
play-to-win-but-enjoy-fun-david-ogilvy
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. -David Ogilvy
if-you-my-fellow-copywriters-art-directors-want-to-win-award-devote-your-genius-to-making-cash-register-ring-david-ogilvy
You will never win fame and fortune unless you invent big ideas. -David Ogilvy
you-will-never-win-fame-fortune-unless-you-invent-big-ideas-david-ogilvy
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. -David Ogilvy
one-half-was-sad-because-i-had-damaged-my-reputation-the-other-half-was-happy-because-i-had-damaged-my-reputation-david-ogilvy
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues. -David Ogilvy
make-sure-you-have-vice-president-in-charge-your-revolution-to-engender-ferment-among-your-more-conventional-colleagues-david-ogilvy
If it is something important, get a colleague to improve it, -David Ogilvy
if-it-is-something-important-get-colleague-to-improve-it-david-ogilvy
What you learn is more important than what you earn. -David Ogilvy
what-you-learn-is-more-important-than-what-you-earn-david-ogilvy
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. -David Ogilvy
any-fool-can-write-bad-advertisement-but-it-takes-genius-to-keep-his-hands-off-good-one-david-ogilvy
Sound an alarm! Advertising, not deals, builds brands. -David Ogilvy
sound-alarm-advertising-not-deals-builds-brands-david-ogilvy
I admire people with gentle manners who treat other people as human beings. -David Ogilvy
i-admire-people-with-gentle-manners-who-treat-other-people-as-human-beings-david-ogilvy
Don't bunt. Aim out of the ball park. Aim for the company of immortals. -David Ogilvy
dont-bunt-aim-out-ball-park-aim-for-company-immortals-david-ogilvy
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