David Ogilvy Quotes

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
our-business-is-infested-with-idiots-who-try-to-impress-by-using-pretentious-jargon
in-the-modern-world-of-business-it-is-useless-to-be-a-creative-original-thinker-unless-you-can-also-sell-what-you-create
the-secret-of-long-life-is-double-careers-one-to-about-age-sixty-then-another-for-the-next-thirty-years
i-do-not-regard-advertising-as-entertainment-or-an-art-form-but-as-a-medium-of-information
the-best-ideas-come-as-jokes-make-your-thinking-as-funny-as-possible
you-make-the-best-products-you-can-and-you-grow-as-fast-as-you-deserve-to
does-advertising-corrupt-editors-yes-it-does-but-fewer-editors-than-you-may-suppose-the-vast-majority-of-editors-are-incorruptible
what-you-say-in-advertising-is-more-important-than-how-you-say-it
political-advertising-ought-to-be-stopped-its-the-only-really-dishonest-kind-of-advertising-thats-left-its-totally-dishonest
what-really-decides-consumers-to-buy-or-not-to-buy-is-the-content-of-your-advertising-not-its-form
advertising-people-who-ignore-research-are-as-dangerous-as-generals-who-ignore-decodes-of-enemy-signals
a-good-advertisement-is-one-which-sells-the-product-without-drawing-attention-to-itself
every-advertisement-should-be-thought-of-as-a-contribution-to-the-complex-symbol-which-is-the-brand-image
like-a-midwife-i-make-my-living-bringing-new-babies-into-the-world-except-that-mine-are-new-advertising-campaigns
never-stop-testing-and-your-advertising-will-never-stop-improving
the-headline-is-most-important-element-in-most-advertisements-it-is-telegram-which-decides-reader-whether-to-read-copy-david-ogilvy
consumers-dont-think-how-they-feel-they-dont-say-what-they-think-they-dont-do-what-they-say-david-ogilvy
play-to-win-but-enjoy-fun-david-ogilvy
if-you-my-fellow-copywriters-art-directors-want-to-win-award-devote-your-genius-to-making-cash-register-ring-david-ogilvy
you-will-never-win-fame-fortune-unless-you-invent-big-ideas-david-ogilvy
one-half-was-sad-because-i-had-damaged-my-reputation-the-other-half-was-happy-because-i-had-damaged-my-reputation-david-ogilvy
make-sure-you-have-vice-president-in-charge-your-revolution-to-engender-ferment-among-your-more-conventional-colleagues-david-ogilvy
if-it-is-something-important-get-colleague-to-improve-it-david-ogilvy
what-you-learn-is-more-important-than-what-you-earn-david-ogilvy
any-fool-can-write-bad-advertisement-but-it-takes-genius-to-keep-his-hands-off-good-one-david-ogilvy
sound-alarm-advertising-not-deals-builds-brands-david-ogilvy
i-admire-people-with-gentle-manners-who-treat-other-people-as-human-beings-david-ogilvy
dont-bunt-aim-out-ball-park-aim-for-company-immortals-david-ogilvy
if-you-always-hire-people-who-are-bigger-than-you-are-we-shall-become-company-giants-david-ogilvy
why-should-manufacturer-bet-his-money-perhaps-future-his-company-on-your-instinct-david-ogilvy
i-always-use-my-clients-products-this-is-not-toadyism-but-elementary-good-manners-david-ogilvy
big-ideas-are-usually-simple-ideas-david-ogilvy
unless-your-campaign-has-big-idea-it-will-pass-like-ship-in-night-david-ogilvy
nobody-ever-arrives-at-big-idea-through-conscious-rational-thought-process-it-comes-from-your-unconscious-david-ogilvy
the-psychiatrists-say-that-everybody-should-have-hobby-the-hobby-i-recommend-is-advertising-david-ogilvy
any-damn-fool-can-put-on-deal-but-it-takes-genius-faith-perseverance-to-create-brand-david-ogilvy
good-products-can-be-sold-by-honest-advertising-if-you-dont-think-product-is-good-you-have-no-business-to-be-advertising-it-david-ogilvy
i-always-said-that-megamergers-were-for-megalomaniacs-david-ogilvy
hard-work-never-killed-man-men-die-boredom-psychological-conflict-disease-they-do-not-die-hard-work-david-ogilvy
positioning-should-be-decided-before-advertising-is-created-david-ogilvy
the-pursuit-excellence-is-less-profitable-than-pursuit-bigness-but-it-can-be-more-satisfying-david-ogilvy
great-hospitals-do-two-things-they-look-after-patients-they-teach-young-doctors-we-look-after-clients-we-teach-young-advertising-people-david-ogilvy
you-cannot-bore-people-into-buying-your-product-you-can-only-interest-them-in-buying-it-david-ogilvy
the-worst-fault-salesman-can-commit-is-to-be-bore-pretend-to-be-vastly-interested-in-any-subject-prospects-shows-interest-in-david-ogilvy
never-use-jargon-words-like-reconceptualize-demassification-attitudinally-judgmentally-they-are-hallmarks-pretentious-ass-david-ogilvy
you-arent-advertising-to-standing-army-you-are-advertising-to-moving-parade-david-ogilvy
on-average-five-times-as-many-people-read-headlines-as-read-body-copy-david-ogilvy
if-it-doesnt-sell-it-isnt-creative-david-ogilvy
it-is-inescapable-duty-management-to-fire-incompetent-people-david-ogilvy
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