David Ogilvy Quotes

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Our business is infested with idiots who try to impress by using pretentious jargon. -David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. -David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. -David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. -David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. -David Ogilvy
You make the best products you can, and you grow as fast as you deserve to. -David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. -David Ogilvy
What you say in advertising is more important than how you say it. -David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. -David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form. -David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. -David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself. -David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. -David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. -David Ogilvy
Never stop testing, and your advertising will never stop improving. -David Ogilvy
The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy. -David Ogilvy
Consumers don't think how they feel. They don't say what they think and they don't do what they say. -David Ogilvy
Play to win, but enjoy the fun. -David Ogilvy
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. -David Ogilvy
You will never win fame and fortune unless you invent big ideas. -David Ogilvy
One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation. -David Ogilvy
Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues. -David Ogilvy
If it is something important, get a colleague to improve it, -David Ogilvy
What you learn is more important than what you earn. -David Ogilvy
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. -David Ogilvy
Sound an alarm! Advertising, not deals, builds brands. -David Ogilvy
I admire people with gentle manners who treat other people as human beings. -David Ogilvy
Don't bunt. Aim out of the ball park. Aim for the company of immortals. -David Ogilvy
?Earn cash when you save a quote by clicking
EARNED Load...
LEVEL : Load...