Keep your head down, avoid all the distractions of being a writer today —all the shifts in the business, all the drama, all the debating about where publishing is going —and write the best story that you can. It sounds a bit glib, but I think this is advice a lot of people are having trouble following right now. It is so hard to focus. But that is the single key to success.
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It's not at all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don't worry about that because I try to worry about the one single part of the job I can control: the writing of the book. If I do that well, I feel, good tidings generally will follow and readers will stick with me.
I outline in some detail, but even after the outline is done I often get a new idea that is an improvement, so the outline is a living, breathing thing as well. I also re-outline when I'm two-thirds done, to be sure that there is an emotional payoff from all the plot lines and to be sure the story is as tight as it can be.
No one forces me, or any other writer, to sell a film option on the books. If you don't want to run the risk that the filmmakers may adapt your work in a way you don't like, then you don't sell the option. You know when you sell it that they will have to make some changes, just because film and TV are different media than books.
You just have to sit down and write the next book. I mean, it's not all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don't worry about that because I try to worry about the one single part of the job I can control: the writing of the book.