As photographers, we have to find our own identity, our own voice, our own vocabulary. And my question all the time is whether this vocabulary is limited, like our own vocabulary that goes from A to Zed, or whether this vocabulary can carry on growing. And to me, I hope that it carries on growing.
I waited a long time, an hour or two, to make that picture perfect. But I wasn't totally satisfied. Then, when I'd finished the shoot, they were about to leave and they suddenly hugged in front of a radiator. I took my camera and that was the picture that ran everywhere - it was spontaneous emotion you could see they were completely in love.
My favorite type of photography - apart from fashion photography - is journalism, which in a way documents something that exists in a very precise moment, that didnt exist in a moment before and will not exist ever again. This has influenced my work a lot - I usually try to make my images look like they just exist, like no effort was put into it.
I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .
I was amazed by this person who, even though she had everything, would go to feed the homeless and visit sick children and Aids victims. It was like a fairy tale. Who was she really? Why did she do this? She was trying to find love. I wanted the world to see her kindness, her humility: I think she realised that would be her way.
There is something about Prince William and Prince Harry that brings real modernity to the British royal family. They are also very open, human, and kind, and this is what I have tried to capture in the pictures I have taken of them as well as in my pictures of Prince William and Catherine.
Most photographers go and photograph something that they see, that exists, and that somebody else has created - they document it. But fashion photographers have to create what they're going to photograph. We have to go into the thought and build it up, get a girl, get a guy, get a situation, get the house, get the decor. It's the meaning of the word photography: "writing with light."
When I see Kate Moss out and about, I think she looks more beautiful than when her hairdresser and make-up artist try and make her look like something else. And I remember when Madonna first asked Versace to book me to shoot a campaign with her, she came to see me wearing hardly any make-up, and she looked incredible.
To me, the magic of photography, per se, is that you can capture an instant of a second that couldn't exist before and couldn't exist after. It's almost like a cowboy that draws his gun. You draw a second before or after, you miss and you're dead - not them. To me, photography's always like that.
I find that my entire life has come to me, and things happened without me planning them. You know, I never asked to photograph Princess Diana, and that made me more famous than I wanted. I never asked to photograph Madonna, and that pushed me to another level. There are things that just take you into the limelight.