Old golfers don't win (it's not an absolute, it's a general rule). Why? The older golfer can hit the ball as far as the young one. He chips and putts equally well. And will probably have a better knowledge of the course. So why does he take the extra stroke that denies him victory? Experience. He knows the downside, what happens if it goes wrong, which makes him more cautious. The young player is either ignorant or reckless to caution. That is his edge. It is the same with all of us. Knowledge makes us play safe. The secret is to stay childish.
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Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?
Getting what you want means making the decisions you need to make to get what you want. Not the decisions those around you think you should make. Making the safe decision is full, predictable and elads nowhere new. The unsafe decision causess you to think and respond in a way you hadn't thought of. And that thought will lead to other thoughts which will help you achieve what you want. Start taking bad decisions and it will take you to a plce where others only dream of being.
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.
You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.