The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
brand quotesfutureis quotespatient quotesconsistent quotesconnected quotestrusted quotesbased quotestruth quotesexperiencing quotesproduct quotesyelling quotesword quotesmouth quotesimportant quotesfactor quotes20 quotestv quotesadvertising quotesremarkability quotesword quotesdemands quotesexperience quotesspin quotestaglines quotescampaign quotesslogan quotes
Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
insulate quotesanonymous quotesangry quotespeople quotesexpose quotesart quotesunderstand quotesprecisely quotesmeasure quotesresults quotesimportant quotesstay quotesblind quotesmetrics quotesmatter quotesfail quotesship quoteslead quotesmanage quotesseek quotesuncomfortable quotessituations quotesmake quotesimpact quotesbaseline quotesskills quotescopyedit quotesinvent quotesgive quotesspeeches quotesignore quotesunsolicited quotesadvice quotes
Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
fascinating quotesnote quotessuccessful quotesorganizations quotestime quotesfocusing quotesobsessively quotesservice quotesviewing quotescompensation quotesafterthought quotesside quoteseffect quotesmarketing quotesexpensive quotesturns quotescaring quotespeople quotesshortcut quotestrust quotesleads quotesthings quotesgrowing quotesorganization quotesseeks quotes
Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
Emotions are far more contagious than any disease. A smile or a panic will spread through a group of people far faster than any virus ever could. When you walk into the office or a negotiation, then, wash your bad mood away before you see us. Don't cough on us, don't sneeze on us, sure, but don't bring your grouchiness, your skepticism or your fear in here either. It might spread.
emotions quotescontagious quotesdisease quotessmile quotespanic quotesspread quotesgroup quotespeople quotesfaster quotesvirus quoteswalk quotesoffice quotesnegotiation quoteswash quotesbad quotesmood quotescough quotessneeze quotesbring quotesgrouchiness quotesskepticism quotesfear quotesspread quotes
The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.
goal quotesblogging quotesbusiness quotesinspiring quotesnonfiction quotesshare quotestruth quotestruth quoteswriter quotessees quotesspread quoteschange quoteshappen quotesways quotesresearch quotesreporting quotesbuilding quotesdescribing quotesconceptual quotesstructures quotesstories quotesresonate quotes
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every round. Forgive yourself for being afraid. But don't let yourself off the hook, never forgive yourself, for not caring or not trying.
You don't win an Olympic gold medal with a few weeks of intensive training. There's no such thing as an overnight opera sensation. Great law firms or design companies don't spring up overnight... Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step, little by little.
win quotesolympic quotesgold quotesmedal quotesweeks quotesintensive quotestraining quotesthing quotesovernight quotesopera quotessensation quotesgreat quoteslaw quotesfirms quotesdesign quotescompanies quotesspring quotesovernight quotesgreat quotescompany quotesbrand quotescareer quotesbuilt quotesbit quotesbit quotesstep quotesstep quotes
Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
personalizatio quotesn quotessupposed quotescleverly quotesveiled quoteschase quotesprospects quotesweb quotesshowing quotesspammy quotesad quoteslame quotesstuff quotessees quoteschance quotesdifferentiate quoteshuman quotesscale quotesbehavior quotesimportant quotesclue quotespeople quotesimportant quotes
Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
failed quotesmisspoken quotesmeant quoteswrong quotesthing quotesfavorite quotesrestaurants quotescafes quotesbooks quotesonestar quotesreview quotesbrand quotesperfect quotesindividual quotespretend quotesperfect quotespossibly quotesgoal quotesleft quotesgenerous quotesimportant quoteshuman quotes
It's pretty easy to decide to roll with the punches, to look at the enormity of natural disaster and choose to hunker down and do less. It's more important than ever, I think, to persist and make a dent in the universe instead. We've all been offered access to so many tools, so many valuable connections, so many committed people. What an opportunity.
pretty quoteseasy quotesdecide quotesroll quotespunches quotesenormity quotesnatural quotesdisaster quoteschoose quoteshunker quotesimportant quotespersist quotesmake quotesdent quotesuniverse quotesoffered quotesaccess quotestools quotesvaluable quotesconnections quotescommitted quotespeople quotesopportunity quotes
The notion that I do my work here, now, like this, even when I do not feel like it, and especially when I do not feel like it, is very important. Because lots and lots of people are creative when they feel like it, but you are only going to become a professional if you do it when you don't feel like it. And that emotional waiver is why this is your work and not your hobby.
Art is what we call...the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the ...eye of the beholder. It's in the soul of the artist.
art quotescallthe quotesthing quotesartist quotesmedium quotesoil quotesprice quoteshangs quoteswall quoteseat quotesmatters quotesmakes quotesart quotesperson quotesmade quotesovercame quotesresistance quotesvoice quotesdoubt quotesworth quotesmaking quotesrisky quoteshuman quoteseye quotesbeholder quotessoul quotesartist quotes
...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to.
As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
amount quotesinputs quotesnumber quotespeople quotesideas quotesclamor quotesattention quotescontinue quotesincrease quotesrely quotesfamiliar quotestrusted quotespersonal quotesincredible quotessurplus quotesdigital quotesdata quotesmeans quoteshuman quotesactions quotesgenerosity quotessacrifice quotesimportant quotes
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
design quotesimagine quotesthings quoteschosen quotesdesigned quotesvases quotescomic quotesbooks quotesarchitecture quotesturns quotesmake quotesdesign quotesaimed quotespublic quotesimportant quotespoint quotescall quotespublic quotesdesign quotespublic quotesindividuals quotesfill quotestax quotesform quotesinteract quoteswebsite quotescheck quoteshotel quotesroom quotesdesigned quotes
Art is what we call... the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the... eye of the beholder. It's in the soul of the artist.
art quotescall quotesthing quotesartist quotesmedium quotesoil quotesprice quoteshangs quoteswall quoteseat quotesmatters quotesmakes quotesart quotesperson quotesmade quotesovercame quotesresistance quotesvoice quotesdoubt quotesworth quotesmaking quotesrisky quoteshuman quoteseye quotesbeholder quotessoul quotesartist quotes
The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry. The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival. A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that's all it can do. All the squirrel has is a lizard brain. The only correct answer to 'Why did the chicken cross the road?' is 'Because it's lizard brain told it to.' Wild animals are wild because the only brain they posses is a lizard brain. The lizard brain is not merely a concept. It's real, and it's living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing. The lizard brain is the reason you're afraid, the reason you don't do all the art you can, the reason you don't ship when you can. The lizard brain is the source of the resistance.
lizard quotesbrain quoteshungry quotesscared quotesangry quoteshorny quoteseat quotessafe quotesfight quotesdeath quotesrun quoteslikes quotesvendetta quotestrouble quotesangry quotescares quotesthinks quotesstatus quotestribe quotesessential quotessurvival quotessquirrel quotesruns quotesnuts quoteshiding quotesfoxes quoteslistening quotespredators quoteswatching quotessquirrels quotesbrain quotescorrect quotesanswer quoteswhy quoteschicken quotescross quotesroad quotesbecause quotestold quotesto quoteswild quotesanimals quoteswild quotesposses quotesconcept quotesreal quotesliving quotestop quotesspine quotesfighting quotessurvival quotessuccess quotesthing quotesreason quotesafraid quotesart quotesship quotessource quotesresistance quotes
Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.
People have come to the erroneous conclusion that if they're not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we've fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.