A beautiful question shifts the way we think about something and often sets in motion a process than can result in change. Entrepreneurs-o r at least the successful ones-do a great job asking beautiful questions. They almost have no choice -their whole reason for being is to disrupt, innovate, solve a problem no one else is solving.
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Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what we want? Before any of that can happen, though, the designer must first commit""by taking what is just a faint glimmer in the mind's eye and giving it shape and life.