William Bernbach Quotes

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
word-of-mouth-is-the-best-medium-of-all
advertising-is-fundamentally-persuasion-and-persuasion-happens-to-be-not-a-science-but-an-art
in-communications-familiarity-breeds-apathy
i-warn-you-against-believing-that-advertising-is-a-science
the-most-powerful-element-in-advertising-is-the-truth
advertising-isnt-a-science-its-persuasion-and-persuasion-is-an-art
if-your-advertising-goes-unnoticed-everything-else-is-academic
in-advertising-not-to-be-different-is-virtual-suicide
just-because-your-ad-looks-good-is-no-insurance-that-it-will-get-looked-at-how-many-people-do-you-know-who-are-impeccably-groomed-but-dull
an-idea-can-turn-to-dust-or-magic-depending-on-the-talent-that-rubs-against-it
properly-practiced-creativity-can-make-one-ad-do-the-work-of-ten
in-this-very-real-world-good-doesnt-drive-out-evil-evil-doesnt-drive-out-good-but-the-energetic-displaces-the-passive
logic-overanalysis-can-immobilise-sterilize-idea-its-like-love-the-more-you-analyse-it-more-it-disappears-william-bernbach
our-job-is-to-bring-dead-facts-to-life-william-bernbach
the-difference-between-forgettable-enduring-is-artistry-william-bernbach
nobody-counts-number-ads-you-run-they-just-remember-impression-you-make-william-bernbach
research-can-trap-you-into-past-william-bernbach
advertising-doesnt-create-product-advantage-it-can-only-convey-it-william-bernbach
todays-smartest-advertising-style-is-tomorrows-corn-william-bernbach
rules-are-what-artist-breaks-memorable-never-emerged-from-formula-william-bernbach
it-may-well-be-that-creativity-is-last-unfair-advantage-were-legally-allowed-to-take-over-our-competitors-william-bernbach
creativity-is-most-practical-thing-businessman-can-employ-william-bernbach
let-us-prove-to-world-that-good-taste-good-art-good-writing-can-be-good-selling-william-bernbach
the-real-giants-have-always-been-poets-men-who-jumped-from-facts-into-realm-imagination-ideas-william-bernbach
a-great-ad-campaign-will-make-bad-product-fail-faster-it-will-get-more-people-to-know-its-bad
we-dont-ask-research-to-do-what-it-was-never-meant-to-do-that-is-to-get-idea
there-is-no-such-thing-as-good-bad-ad-in-isolation-what-is-good-at-one-moment-is-bad-at-another-research-can-trap-you-into-past
in-advertising-not-to-be-different-is-virtually-suicidal
because-appeal-makes-logical-sense-is-no-guarantee-that-it-will-work