Yvon Chouinard Quotes

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How you climb a mountain is more important than reaching the top. -Yvon Chouinard
The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose. -Yvon Chouinard
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. -Yvon Chouinard
We choose to believe that the granite is alive. If life is movement, then rock - with its atoms flying around like stars in cosmos - is alive. -Yvon Chouinard
Most of the damage we cause to the planet is the result of our own ignorance. -Yvon Chouinard
Going back to a simpler life is not a step backwards. -Yvon Chouinard
The more you know, the less you need. -Yvon Chouinard
the worst thing said about him is that he was
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. -Yvon Chouinard
Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change
Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill. -Yvon Chouinard
The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain. -Yvon Chouinard
The revolution starts at the bottom. -Yvon Chouinard
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