Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success, and perhaps most important, of normalcy. To a great extent they tell us who we are and who we should be.
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APAJean Kilbourne Quotes. (n.d.). Jar of Quotes. Retrieved , from JarofQuotes.com Web site: https://www.jarofquotes.com/view.php?id=ads-sell-more-than-products-they-sell-values-they-sell-images-they-sell-concepts-love-sexuality-success-perhaps-most-important-normalcy-to-great-jean-kilbourne
ChicagoJean Kilbourne Quotes. Jar of Quotes, 2019. https://www.jarofquotes.com/view.php?id=ads-sell-more-than-products-they-sell-values-they-sell-images-they-sell-concepts-love-sexuality-success-perhaps-most-important-normalcy-to-great-jean-kilbourne, accessed .
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Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.
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But many people do not fully realize that there are terrible consequences when people becoming things. Self-image is deeply affected. The self-esteem of girls plummets as they reach adolescence partly because they cannot possibly escape the message that their bodies are objects, and imperfect objects at that. Boys learn that masculinity requires a kind of ruthlessness, even brutality. Violence becomes inevitable.
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Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look.
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Turning a human being into a thing, an object, is almost always the first step towards justifying violence against that person. It is very difficult, perhaps impossible, to be violent to someone we think of as an equal, someone we have empathy with, but it is very easy to abuse a thing
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