apples quotesjony quotesive quotesdescribes quotesfanatical quotesapproach quotesdesign quotesinterview quotes
APAJonathan Ive Quotes. (n.d.). Jar of Quotes. Retrieved , from JarofQuotes.com Web site: https://www.jarofquotes.com/view.php?id=apples-jony-ive-describes-his-fanatical-approach-to-design-in-new-interview-jonathan-ive
ChicagoJonathan Ive Quotes. Jar of Quotes, 2019. https://www.jarofquotes.com/view.php?id=apples-jony-ive-describes-his-fanatical-approach-to-design-in-new-interview-jonathan-ive, accessed .
MLA"Jonathan Ive Quotes." Jar of Quotes, 2019. . https://www.jarofquotes.com/view.php?id=apples-jony-ive-describes-his-fanatical-approach-to-design-in-new-interview-jonathan-ive
wonderful quotesview quotescare quotesimportant quotesmake quotesoneoff quotesmillion quotescare quotesdriven quotesproducts quotesmake quotes
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.
quest quotesquickly quotesmake quotesthreedimensional quotesobjects quotesmiss quotesexperience quotesmaking quoteshelps quotesgive quotesunderstandings quotesform quotesmaterial quotesmaterial quotesbehavesi quotespress quoteshard quotesbreaks quoteshere quotesdigital quotesrendering quotestools quotesimpressive quotesimportant quotespeople quotesfigure quotesgaining quotesdirect quotesmaterials quotes
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.
moderate quotescare quotesteam quotesno quotesjony quotesvain quotespeople quotessurprised quotesthought quotesheld quoteswork quotesimportant quotesperceived quotespeople quotespeople quotesmisunderstand quotessteve quotesfocused quotes
learnt quotescheeky quotesrebellious quotescompany quotesappealed quotesunapologetically quotespointed quotesalternative quotescomplacent quotescreatively quotesbankrupt quotesindustry quotesapple quotesstood quotesreason quotesmaking quotesmoney quotes
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs'] preoccupation. His observation was that the products weren't good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
apple quotesclose quotesbankruptcy quotesirrelevance quoteslearn quoteslot quoteslife quotesdeath quoteslearnt quotesvital quotescorporations quotesexperiencing quotesnonvital quotescorporation quotesthought quotesstands quotesmoney quotesfocus quotesmaking quotessteve quotesjobs quotespreoccupation quotesobservation quotesproducts quotesgood quotesresolve quotesmake quotesproducts quotesstood quotesstark quotescontrast quotesprevious quotesattempts quotesturn quotescompany quotes
love quotescreative quotesprocess quotessound quotesnaive quotesidea quotesday quotesidea quotessolution quotesidea quotesfind quotesincredibly quotesexciting quotesconceptually quotesremarkable quotes