David Sax Quotes

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The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.

-David Sax


David Sax Quotes. (n.d.). Jar of Quotes. Retrieved , from JarofQuotes.com Web site: https://www.jarofquotes.com/view.php?id=the-pork-marketing-board-worked-with-advertising-marketing-firms-to-position-pig-as-sort-four-legged-chicken-healthy-part-any-low-fat-lifestyle-the-other-white-meat-campaign-laun

David Sax Quotes. Jar of Quotes, 2019. https://www.jarofquotes.com/view.php?id=the-pork-marketing-board-worked-with-advertising-marketing-firms-to-position-pig-as-sort-four-legged-chicken-healthy-part-any-low-fat-lifestyle-the-other-white-meat-campaign-laun, accessed .

"David Sax Quotes." Jar of Quotes, 2019. . https://www.jarofquotes.com/view.php?id=the-pork-marketing-board-worked-with-advertising-marketing-firms-to-position-pig-as-sort-four-legged-chicken-healthy-part-any-low-fat-lifestyle-the-other-white-meat-campaign-laun

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