In 2002, after the huge success of Who Moved my Cheese? a management manual that sold 1.6million copies in China, there was a rush of books inspired by it. Titles included Whose Cheese Should I Move?; Can I Move Your Cheese?; Who Dares to Move my Cheese?; I Don't Bother to Move Your Cheese; Agitating, Alluring Cheese; No One Can Move My Cheese! The New Allegory of Cheese; Make the Cheese by Yourself!; A Piece of Cheese: Reading World Famous Fairy Tales; Management Advice 52 from the Cheese; and No More Cheese! Finally, there was my personal favorite: Chinese People Eat Cheese? - Who Took My Meat Bun?
Where was his knife, upon which he relied? He had cut cheese for their noonday meal, and had packed the knife away with the cheese. Aillas said: 'Sir, before we continue with this matter, may I offer you a bite of cheese?' 'I care for no cheese, though it is an amusing concept.' 'In that case, allow me a moment while I cut a morsel or two for myself, as I hunger.' 'I have no time to spare while you eat cheese; prepare instead for death.
Did you slip in some cheese? Did it make you hate cheese, which you had previously loved? Why not sue a cheese-maker? Sue him for all the cheese he's got, drive him out of the cheese-making business! Did you burn your face with an iron? Why not sue Prometheus, the god that invented fire? Or an Iron Age chieftain, for having the temerity to popularise the metal.
I used to live with two other guys. We used to cook two things. The first one was called 'cheese... thing' and that was where you get something and you melt cheese over it and the first one to guess what it is doesn't have to wash up. That's obviously quite Mediterranean; the other one was less complex. It was just called 'cheese fantasy.' That's where you come in, very drunk, at about five in the morning and find an apple and just pretend there's some cheese on it.
Then one day, this kid named Darren Walsh touched the Cheese with his finger, and that's what started this thing called the Cheese Touch. It's basically like the Cooties. If you get the Cheese Touch, you're stuck with it until you pass it on to someone else. The only way to protect yourself from the Cheese Touch is to cross your fingers.
Whirrun ignored 'em. 'Then, when I've got two cut, ' and he dropped a pale slab of cheese on one slice then slapped the other on top like he was catching a fly, 'I trap the cheese between then, and there you have it!' 'Bread and cheese.' Yon weighed the half-loaf in one hand and the cheese in the other. 'Just the same as I've got.' And he bit off the cheese and tossed it to Scorry. Whirrun sighed. 'Have none of you no vision?' He held up his masterpiece to such light as there was, which was almost none. 'This is no more bread and cheese than a fine axe is wood and iron, or a live person is meat and har.' 'What is it, then?' asked Drfod, rocking back from his wet wood and tossing the flint aside in disgust. 'A whole new thing. A forging of the humble part of bread and cheese into a greater whole. I call it ... a cheese-trap.' Whirrun took a dainty nibble from one corner. 'Oh, yes, my friends. This tastes like ... progress...
I was on a bus once, it was in the middle of the night, and I had a box of crackers and a can of Easy Cheese. It was dark, and it was a surprise how much cheese I had applied on each cracker. That's why they should have a glow-in-the-dark version of Easy Cheese. It's not like the product has any integrity to begin with. If you buy a room-temperature cheese that you squeeze out of a can, you probably won't get mad because it glows in the dark too.
Success. I turned back to my sandwich, only to find that it wasn't there anymore. Maybe because it had been hijacked. 'Give me that!' I told the vamp, who was holding it firmly against his chest, a determined look on his face. 'What ees zat?' he demanded, eyeing my prize. 'Cheese.' I held it up. 'Zat ees not cheese.' 'How do you know?' 'Eet is orange.' 'A lot of cheese is orange.' 'Non! No cheese ees that color. Cheese comes from zee milk. Zee milk, eet ees white. When 'ave you seen milk that looks like zat?' I held up the square of little slices and pointed at the bold-faced label. 'Processed American Cheese.' He snatched the package, without letting go of his hostage. And eyed it warily. 'Eet says 'cheese food.'' He looked up, obviously perplexed. 'What ees thees? Zee cheese, it does not eat.
Everyone prefers some foods over others, but some adults take this tendency to an extreme. These people tend to prefer the kinds of bland food they may have enjoyed as children - such as plain or buttered pasta, macaroni and cheese, cheese pizza, French fries and grilled cheese sandwiches - and to restrict their eating to just a few dishes.
Cheese runners shouted at it, tried to grab it, and flailed at it with sticks, but the piratical cheese scythed onward, reaching the bottom just ahead of the terrible carnage of men and cheeses as they piled up. Then it rolled back to the top and sat there demurely while still gently vibrating. At the bottom of the slope, fights were breaking out among the cheese jockeys who were still capable of punching somebody, and since everybody was watching that, Tiffany took the opportunity to snatch up Horace and shove him in her bag. After all, he was hers. Well, that was to say she had made him, although something odd must have gone into the mix since Horace was the only cheese that would eat mice and, if you didn't nail him down, other cheeses as well.
If we address frankly what is evoked by cheese, I think it becomes clear why so little is said. So what does cheese evoke? Damp dark cellars, molds, mildews and mushrooms galore, dirty laundry and high school locker rooms, digestive processes and visceral fermentations, he-goats which do not remind of Chanel ... In sum, cheese reminds of dubious, even unsavory places, both in nature and in our own organisms. And yet we love it.
Showing up to games year after year, no matter what the product on the field gives you back, is a learned behavior - sort of like rats in a maze searching for cheese. The rat learns the maze, learns where the cheese is placed and eventually goes to it without thought, even when the cheese is taken away. The rat doesn't know anything else.
It was watching Madeline Alby eat cheese with every ounce of her being, like it was the first and best time, that made him realize that he had never really tasted cheese, or crackers, or life. And he didn't want his daughter to live that way. He'd moved her into her own room the night before...He hadn't slept well, and had gotten up five times during the night to check on her, only to find her sleeping peacefully, but he could lose a little sleep if Sophie could go through life without his fears and limitations. He wanted her to experience all the glorious cheese of life.
I do cook a lot for myself. I tend to cook from scratch, a lot of stews and things, lots of beans, because beans have got lots of protein in them but not fat. I am partial to a bit of cheese - I try to limit myself in my cheese intake, but I do enjoy a good smelly cheese. Stinking Bishop is a good one.
The 31th of May, I perceived in the same water more of those Animals, as also some that were somewhat bigger. And I imagine, that [ten hundred thousand] of these little Creatures do not equal an ordinary grain of Sand in bigness: And comparing them with a Cheese-mite (which may be seen to move with the naked eye) I make the proportion of one of these small Water-creatures to a Cheese-mite, to be like that of a Bee to a Horse: For, the circumference of one of these little Animals in water, is not so big as the thickness of a hair in a Cheese-mite.
Antonie van Leeuwenhoek
The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don't really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to cheese out. If you don't love something, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.
When the waiter brought the cheese-board, there was a large carrot carved in the shape of a mermaid sitting between the Dolcelatte and the Pecorino. Teo could have sworn that the carrot-mermaid flexed her tail and plunged her little hand inside a smelly Gorgonzola. 'Tyromancy, ye know, ' remarked the mermaid. 'The Ancient Art of Divination by Cheese.' Then she pulled her tiny hand out and inspected the green cheese-mold on her tiny fingers. 'Lackaday!' she moaned. 'Stinking! It goes poorly for Venice and Teodora, it do!