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The great danger to the consumer is the monopoly -whether private or governmental. His most effective protection is free competition at home and free trade throughout the world. The consumer is protected from being exploited by one seller by the existence of another seller from whom he can buy and who is eager to sell to him. Alternative sources of supply protect the consumer far more effectively than all the Ralph Naders of the world.
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I'm part of the consumer culture... I'm just using the space I am given to express something that is out of the space so I'm part of the consumer system but I'm advocating stepping out. Which is a contradiction but I could be part of he consumer system and say, 'let's consume even more.'
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I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
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I think that each season we, as an industry, evolve more and more in such a great way, and I'm really excited about it. We're able to put fashion into the hands of the consumer and eyes of the consumer, and I just think that there's no filter anymore; you just put it out there. There's an instant commentary. I think it's so interesting.
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Consumer Christianity is now normative. The consumer Christian is one who utilizes the grace of God for forgiveness and the services of the church for special occasions, but does not give his or her life and innermost thoughts, feelings, and intentions over to the kingdom of the heavens. Such Christians are not inwardly transformed and not committed to it.
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Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.
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You know, I think of the global economy as an inverted triangle, resting on the shoulders of the American consumer. And if the American consumer cannot have enough disposable income in order to maintain a standard of living that creates more opportunities generation after generation, that's bad for everybody.
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Contrary to popular stereotypes, seeking simplicity doesn't require that you become a monk, a subsistence forager, or a wild-eyed revolutionary. Nor does it mean that you must unconditionally avoid the role of consumer. Rather, simplicity merely requires a bit of personal sacrifice: an adjustment of your habits and routines within consumer society itself.
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Historians differ on when the consumer culture came to dominate American culture. Some say it was in the twenties, when advertising became a major industry and the middle class bought radios to hear the ads and cars to get to the stores. ... But there is no question that the consumer culture had begun to crowd out all other cultural possibilities by the years following World War II.
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I am still a consumer; the consumer world was the world I emerged into, whose air I breathed for a very long time, and its assumptions still dominate my psyche""but maybe a little less each year....There are times when I can feel the spell breaking in my mind... .There are times when I can almost feel myself simply being.
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The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
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...the tragedy of consumerism: one acquires more and more things without taking the time to ever see and know them, and thus one never truly enjoys them. One has without truly having. The consumer is right-there is pleasure to be had in good things, a sacred and almost unspeakable pleasure, but the consumer wrongly thinks that one finds this pleasure by having more and more possessions instead of possessing them more truly through grateful contemplation. And here we are, living in an economy that perpetuates this tragedy.
Brian D. McLaren
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Excess consumption doesn't make people happy. We can continue to provide for our needs, but we can't continue the endless pursuit of ever more consumer goods. There is no energy source that can provide enough consumer goods to meet our human and emotional needs; there never has been, and that's why it's been such a fruitless pursuit.
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I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
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Of course I'm troubled by huge consumer debt levels - we've pushed consumer credit very hard in the US. Eventually, if it keeps growing, it will stop growing. As Herb Stein said, "If something cannot go on forever, it will stop." When it stops, it may be unpleasant. Other than Herb Stein's quote, I have no comment. But the things that trouble you are troubling me.
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A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
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Consumption is the sole end and purpose of all production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer. The maxim is so perfectly self-evident that it would be absurd to attempt to prove it. But in the mercantile system the interest of the consumer is almost constantly sacrificed to that of the producer; and it seems to consider production, and not consumption, as the ultimate end and object of all industry and commerce.
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The technological landscape of the present day has enfranchised its own electorates the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.
J. G. Ballard
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If the life-supporting ecosystems of the planet are to survive for future generations, the consumer society will have to dramatically curtail its use of resources - partly by shifting to high-quality, low-input durable goods and partly by seeking fulfillment through leisure, human relationships, and other nonmaterial avenues. We in the consumer society will have to live a technologically sophisticated version of the life-style currently practiced lower on the economic ladder.
Alan Thein Durning
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Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
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Your everyday supermarket now carries roughly 40, 000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload. A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him.
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Above all, we should question the consumer ethic, which uses up non-renewable resources, creates inequality and injustice, generates pollution, destroys other species and upsets the balance of nature. The consumer ethic not only defiles the environment by creating undesirable change in the biosphere but also corrupts the mind and body by defining pleasure in terms of ownership and absorption. Waste itself is a human concept; everything in nature is eventually used. If human beings carry on in their present ways, they will one day be recycled along with the dinosaurs.
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But even in the much-publicized rebellion of the young against the materialism of the affluent society, the consumer mentality is too often still intact: the standards of behavior are still those of kind and quantity, the security sought is still the security of numbers, and the chief motive is still the consumer's anxiety that he is missing out on what is "in." In this state of total consumerism - which is to say a state of helpless dependence on things and services and ideas and motives that we have forgotten how to provide ourselves - all meaningful contact between ourselves and the earth is broken. We do not understand the earth in terms either of what it offers us or of what it requires of us, and I think it is the rule that people inevitably destroy what they do not understand.
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We typically misunderstand what's wrong about consumerism. It's not that it makes us love material things too much. To be a good consumer, you have to desire to get lots of things, but you must not love any of them too much once you have them. Consumerism needs children who do not stay attached to their toys for very long and learn to expect the next round of presents as soon as possible. When consumerism succeeds, our attachments are shallow, easily broken, so we can move on to the next thing we're supposed to get. Being a good consumer means desiring new things, not cherishing old ones. And the new things you're supposed to desire are not always material things. Spirituality is now a consumerist enterprise, too.
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