If I'm hip, we've got a problem in this country. I really shouldn't be held up as any model of hipness. If anything, I think I'm sort of old school in my approach to objective reporting and not wearing my opinion on my sleeve. There's a lot of that in American TV news these days. Too much, in fact.
What you have now then is the marketing of racialized identities as tools for consumption. And certain racialized bodies and images are associated with hipness, coolness, edginess. So all kinds of youth all over the world are appropriating that style as a way of, sort of, countering authority, stating their rebelliousness, and wanting to be seen as significant.