Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'
When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
A shell in the pit, " said I, "if the worst comes to worst will kill them all." The intense excitement of the events had no doubt left my perceptive powers in a state of erethism. I remember that dinner table with extraordinary vividness even now. My dear wife's sweet anxious face peering at me from under the pink lampshade, the white cloth with it silver and glass table furniture-for in those days even philosophical writers had luxuries-the crimson-purple wine in my glass, are photographically distinct. At the end of it I sat, tempering nuts with a cigarette, regretting Ogilvy's rashness, and denouncing the shortsighted timidity of the Martians. So some respectable dodo in the Mauritius might have lorded it in his nest, and discussed the arrival of that shipful of pitiless sailors in want of animal food. "We will peck them to death tomorrow, my dear.