Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.
Pirates are the very essence of profit maximising entrepreneurs described in neoclassical economics. Yet, whilst films such as 'The Pirates of the Caribbean' and 'Butch Cassidy and the Sundance Kid' have gone a long way to popularise both pirates and outlaw behaviour, the truth of the matter is that piracy is illegal, and it kills.
Did you slip in some cheese? Did it make you hate cheese, which you had previously loved? Why not sue a cheese-maker? Sue him for all the cheese he's got, drive him out of the cheese-making business! Did you burn your face with an iron? Why not sue Prometheus, the god that invented fire? Or an Iron Age chieftain, for having the temerity to popularise the metal.