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APASeth Godin Quotes. (n.d.). Jar of Quotes. Retrieved , from JarofQuotes.com Web site: https://www.jarofquotes.com/view.php?id=dont-scale-because-you-think-theres-pot-gold-over-that-rainbow-scale-because-youre-ready-eager-to-do-heroic-work-every-day-forever-seth-godin
ChicagoSeth Godin Quotes. Jar of Quotes, 2019. https://www.jarofquotes.com/view.php?id=dont-scale-because-you-think-theres-pot-gold-over-that-rainbow-scale-because-youre-ready-eager-to-do-heroic-work-every-day-forever-seth-godin, accessed .
MLA"Seth Godin Quotes." Jar of Quotes, 2019. . https://www.jarofquotes.com/view.php?id=dont-scale-because-you-think-theres-pot-gold-over-that-rainbow-scale-because-youre-ready-eager-to-do-heroic-work-every-day-forever-seth-godin
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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Insulate yourself... from anonymous angry people Expose yourself to art you don't yet understand Precisely measure the results that are important to you Stay blind to the metrics that don't matter Fail often Ship Lead, don't manage so much Seek out uncomfortable situations Make an impact on the people who matter to you Be better at your baseline skills than anyone else Copyedit less, invent more Give more speeches Ignore unsolicited advice
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Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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