Al Ries Quotes

Authors: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

-Al Ries
when-really-new-product-comes-along-its-almost-always-mistake-to-hang-wellknown-name-on-it-the-reason-is-obvious-a-wellknown-name-got-wellknown-al-ries

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APA
Al Ries Quotes. (n.d.). Jar of Quotes. Retrieved , from JarofQuotes.com Web site: https://www.jarofquotes.com/view.php?id=when-really-new-product-comes-along-its-almost-always-mistake-to-hang-wellknown-name-on-it-the-reason-is-obvious-a-wellknown-name-got-wellknown-al-ries

Chicago
Al Ries Quotes. Jar of Quotes, 2019. https://www.jarofquotes.com/view.php?id=when-really-new-product-comes-along-its-almost-always-mistake-to-hang-wellknown-name-on-it-the-reason-is-obvious-a-wellknown-name-got-wellknown-al-ries, accessed .

MLA
"Al Ries Quotes." Jar of Quotes, 2019. . https://www.jarofquotes.com/view.php?id=when-really-new-product-comes-along-its-almost-always-mistake-to-hang-wellknown-name-on-it-the-reason-is-obvious-a-wellknown-name-got-wellknown-al-ries

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