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Never neglect the little things. Never skimp on that extra effort, that additional few minutes, that soft word of praise or thanks, that delivery of the very best that you can do. It does not matter what others think, it is of prime importance, however, what you think about you. You can never do your best, which should always be your trademark, if you are cutting corners and shirking responsibilities. You are special. Act it. Never neglect the little things.
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Recipe to Living The Dream: Love is the main ingredient; do not skimp. Marinade the love in courage until all fear breaks down. Add a dash of gift. Blend in some laughter and smiles. Drizzle in a little inspiration. Then sprinkle on some immaturity just for fun. Serve hot or cold; this dish will last forever.
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What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.
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